Top 10 Sustainable Fashion Startups in India

The sustainable fashion industry in India is on the rise, with startups leading the charge towards eco-friendly and ethical practices. These startups focus on reducing environmental impact, promoting fair labor practices, and offering consumers stylish yet sustainable options. Here, we highlight ten standout sustainable fashion startups that are making significant contributions to transforming the fashion landscape in India.

Table of Contents

1.No Nasties

No Nasties, founded in 2011 and headquartered in Goa, is a pioneer in organic and fair trade fashion. The brand offers a wide range of clothing made from 100% organic cotton, ensuring that the entire production process is sustainable and ethical.

ASPECT	DETAILS
Founded	2011
Headquarters	Goa
Products	Organic cotton clothing
Key Feature	Fair trade practices
Website	No Nasties

2. Doodlage

Doodlage, established in 2012 and based in New Delhi, focuses on upcycling and recycling fabric waste to create unique and fashionable clothing. Their collections include ready-to-wear garments made from fabric scraps and eco-friendly materials.

ASPECT	DETAILS
Founded	2012
Headquarters	New Delhi
Products	Upcycled and recycled clothing
Key Feature	Zero-waste fashion
Website	Doodlage

3. Rimagined

Rimagined, founded in 2016 and headquartered in Bengaluru, offers sustainable fashion and home decor products made from upcycled materials. They collaborate with artisans to create stylish, eco-friendly products that support local communities.

ASPECT	DETAILS
Founded	2016
Headquarters	Bengaluru
Products	Upcycled fashion and home decor
Key Feature	Artisan collaborations
Website	Rimagined

4. c

Ethicus, established in 2009 and based in Pollachi, Tamil Nadu, focuses on producing organic cotton clothing through ethical practices. They emphasize handwoven textiles and work directly with local farmers and weavers to ensure fair wages and sustainable production.

ASPECT	DETAILS
Founded	2009
Headquarters	Pollachi, Tamil Nadu
Products	Organic cotton clothing
Key Feature	Handwoven textiles
Website	Ethicus

5. Brown Boy

Brown Boy, founded in 2013 and headquartered in Kolkata, offers a range of sustainable clothing made from organic and fair trade materials. The brand focuses on transparency in its supply chain and promotes ethical fashion practices.

ASPECT	DETAILS
Founded	2013
Headquarters	Kolkata
Products	Organic and fair trade clothing
Key Feature	Transparent supply chain
Website	Brown Boy

6. Upasana

Upasana, established in 1997 and based in Auroville, Tamil Nadu, integrates sustainability and social responsibility into its fashion products. They create clothing using organic cotton, natural dyes, and handwoven fabrics, supporting rural artisans and communities.

ASPECT	DETAILS
Founded	1997
Headquarters	Auroville, Tamil Nadu
Products	Organic cotton, natural dyes, handwoven fabrics
Key Feature	Social responsibility
Website	Upasana

7. B Label

B Label, founded in 2017 and headquartered in Mumbai, offers sustainable fashion products made from hemp. The brand focuses on creating eco-friendly, durable, and stylish clothing while promoting the benefits of hemp as a sustainable textile.

ASPECT	DETAILS
Founded	2017
Headquarters	Mumbai
Products	Hemp clothing
Key Feature	Eco-friendly and durable textiles
Website	B Label

8. House of Wandering Silk

House of Wandering Silk, established in 2013 and based in New Delhi, specializes in creating handmade, upcycled fashion accessories. They work with marginalized women artisans, using traditional techniques to craft unique, sustainable products.

ASPECT	DETAILS
Founded	2013
Headquarters	New Delhi
Products	Upcycled fashion accessories
Key Featured	Empowering women artisans
Website	House of Wandering Silk

9. Pomogrenade

Pomogrenade, founded in 2017 and headquartered in Mumbai, offers sustainable and eco-friendly fashion for women. They focus on using organic fabrics and ethical manufacturing practices to create stylish and conscious clothing.

ASPECT	DETAILS
Founded	2017
Headquarters	Mumbai
Products	Women’s sustainable fashion
Key Feature	Organic fabrics and ethical practices
Website	Pomogrenade

10. Okhai

Okhai, established in 2008 and based in Mumbai, empowers rural artisans by providing them with a platform to showcase their handcrafted products. They offer a range of sustainable fashion and lifestyle products made using traditional techniques and natural materials.

ASPECT	DETAILS
Founded	2008
Headquarters	Mumbai
Products	Handcrafted sustainable fashion and lifestyle products
Key Feature	Empowering rural artisans
Website	Okhai

Frequently Asked Questions (FAQs) about Sustainable Fashion Startups in India

Q: What is a sustainable fashion startup?
A: A sustainable fashion startup focuses on creating clothing and accessories using eco-friendly materials, ethical production practices, and innovative designs to minimize environmental impact and promote social responsibility.

Q: How do sustainable fashion startups benefit the environment?
A: Sustainable fashion startups benefit the environment by reducing waste, using organic and recycled materials, conserving water and energy, and promoting ethical labor practices, leading to a lower carbon footprint.

Q: Are sustainable fashion products more expensive?
A: Sustainable fashion products can be more expensive due to the use of high-quality, eco-friendly materials and fair labor practices. However, they often offer better durability and unique designs, providing long-term value to consumers.

Q: How can consumers support sustainable fashion startups?
A: Consumers can support sustainable fashion startups by purchasing their products, spreading awareness about their mission, and advocating for sustainable and ethical fashion choices.

Q: What are the key challenges faced by sustainable fashion startups in India?
A: Key challenges include sourcing eco-friendly materials, raising awareness about the importance of sustainability, competing with fast fashion brands, and securing funding for growth and innovation.

Conclusion

India’s sustainable fashion startups are paving the way for a more eco-friendly and ethical fashion industry. By focusing on sustainable practices, these companies are not only reducing environmental impact but also promoting social responsibility and supporting local communities. As consumers become more conscious of their fashion choices, the future of sustainable fashion in India looks promising, with more brands embracing sustainability and innovation.

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