SNEAKINN Shark Tank India Success: A Luxury Sneaker Restoration Revolution

SNEAKINN Shark Tank India Success: A Luxury Sneaker Restoration Revolution
In January 2025, Gurugram-based startup SNEAKINN captivated audiences on Shark Tank India Season 4, securing a ₹90 lakh investment from Anupam Mittal for a 6.5% equity stake. Founded by Sahil and Arunima Jain, the premium sneaker and luxury accessory restoration service has transformed a niche market, serving over 20,000 customers and generating ₹5.9 crore in revenue in FY24. This article explores SNEAKINN’s journey, financial milestones, and ambitious plans to redefine luxury care in India.

SNEAKINN Shark Tank India Summary
Aspect | Details |
---|---|
Founders | Sahil Jain and Arunima Jain, started in 2020 after a sneaker cleaning mishap. |
Shark Tank Deal | ₹90 lakh for 6.5% equity from Anupam Mittal on Shark Tank India Season 4 (Jan 2025), valuing SNEAKINN at ₹13.85 crore. |
Net Worth | Valued at ₹13.85 crore (post-Shark Tank deal, Jan 2025). |
Revenue | ₹5.9 crore (FY24), projected ₹7.3 crore (FY25). |
Funding | ₹90 lakh from Anupam Mittal (Shark Tank India). |
Services | Premium sneaker and luxury accessory cleaning, color restoration, repairs, protection; DIY products like cleaning kits. |
Customer Reach | Over 20,000 customers, 75,000+ items restored (as of FY24). |
Locations | Headquartered in Gurugram; 3 stores in Delhi and Mumbai; nationwide pick-up/drop-off via courier. |
Challenges | Staff training for luxury item care, market skepticism; overcome with SOPs, training, and social media. |
Future Plans | New stores (e.g., Gurugram flagship by Feb 2025), tech upgrades (real-time tracking), B2B partnerships, franchise model. |
Market Significance | Taps into India’s $8.5 billion luxury market (projected by 2027), promotes sustainable consumption. |
From a Ruined Sneaker to a Thriving Business
SNEAKINN’s story began in 2020 when Sahil Jain, a sneaker enthusiast, faced a common problem: a local dry cleaner ruined his prized sneakers due to improper care. Recognizing a gap in specialized luxury sneaker and accessory cleaning, Sahil teamed up with his wife, Arunima, to launch SNEAKINN. Operating initially from their terrace in Gurugram, the couple built a business that now boasts three retail stores in Delhi and Mumbai, a centralized workshop, and a nationwide pick-up and drop-off service.
Their focus on quality and innovation—offering cleaning, color restoration, repairs, and protection services—has earned them a loyal customer base. SNEAKINN’s meticulous approach ensures luxury items like sneakers, handbags, and leather jackets are restored to their original charm, appealing to India’s growing luxury consumer market.
Why it matters: With India’s luxury goods market projected to reach $8.5 billion by 2027 (McKinsey & Company), SNEAKINN taps into a rising demand for sustainable care solutions, extending the life of high-value items.
Shark Tank India: A Game-Changing Moment
SNEAKINN’s appearance on Shark Tank India Season 4 was a turning point. The founders pitched for ₹90 lakh in exchange for a 3% equity stake, valuing their company at ₹30 crore. Their compelling story and impressive financials—₹5.9 crore in FY24 revenue and a projected ₹7.3 crore for FY25—sparked interest among the sharks.
After a heated discussion, Anupam Mittal, founder of Shaadi.com, offered ₹90 lakh for 6.5% equity, valuing SNEAKINN at ₹13.85 crore. The Jains accepted, citing Mittal’s expertise in scaling consumer-focused businesses. Other sharks, including Ritesh Agarwal and Vineeta Singh, made offers, but Mittal’s deal prevailed.
“Anupam’s vision aligns with ours to make SNEAKINN a household name for luxury care,” Sahil Jain told Indian Retailer. The investment will fund technology upgrades, such as real-time tracking for customers, and expansion into cities like Ahmedabad and Hyderabad.
Why it matters: The Shark Tank platform amplified SNEAKINN’s credibility, leading to a surge in franchise inquiries and reinforcing its market position.
Financial Growth and Market Impact
SNEAKINN’s financial trajectory is impressive. From a modest start, the company achieved ₹5.9 crore in revenue in FY24, with projections of ₹7.3 crore in FY25 (Startup Pedia). Serving over 20,000 customers and restoring 75,000+ items, SNEAKINN has carved a niche in a competitive market. Its centralized workshop ensures consistent quality, while courier services make it accessible nationwide.
The startup also offers DIY products like sneaker cleaning kits and crease guards, catering to customers who prefer at-home solutions. This dual model—professional services and retail products—sets SNEAKINN apart.
For context, India’s sneaker market is booming, with resale platforms like StockX reporting a 35% increase in sneaker sales in India from 2022 to 2024. SNEAKINN’s focus on restoration aligns with global trends toward sustainability, as consumers seek to maintain rather than replace luxury items.
Why it matters: SNEAKINN’s growth reflects a shift toward sustainable consumption, appealing to environmentally conscious consumers and investors alike.

Challenges and Strategies for Success
Building SNEAKINN wasn’t without hurdles. Early on, the Jains struggled to train staff in handling luxury items, as many workers were unfamiliar with the delicate processes required. “It’s harder to unlearn old habits than to learn new ones,” Sahil Jain told Startup Pedia. By developing stringent standard operating procedures (SOPs) and investing in training, they built a team of 10 by their first year, now expanded to support multiple locations.
The company also faced skepticism about the viability of a sneaker cleaning business. However, by leveraging social media and delivering exceptional service, SNEAKINN turned doubters into customers. Post-Shark Tank, the brand saw a spike in demand, with inquiries for new outlets and franchises pouring in.
Why it matters: SNEAKINN’s ability to overcome operational and perceptual challenges offers a blueprint for other niche startups in India’s entrepreneurial ecosystem.
Future Plans: Scaling a Luxury Care Empire
With fresh funding and heightened visibility, SNEAKINN is poised for expansion. The company plans to open new stores in metro cities, including a flagship outlet on Golf Course Road, Gurugram, in February 2025. It’s also exploring B2B partnerships with luxury brands for after-sales care and developing a franchise model to scale nationally.
Technology will play a key role, with investments in automated processes and customer-facing features like real-time order tracking. Sahil Jain aims to position SNEAKINN as the go-to brand for luxury sneaker and bag care, akin to how Dryclean USA dominates garment care.
Why it matters: SNEAKINN’s expansion could create jobs and set a precedent for specialized services in India’s luxury market, boosting local economies.
A Blueprint for Entrepreneurial Success
SNEAKINN’s journey from a terrace workshop to a Shark Tank success story is a testament to vision and perseverance. Sahil and Arunima Jain have not only filled a market gap but also redefined luxury care in India. Their ₹90 lakh deal with Anupam Mittal marks a new chapter, with plans to scale nationally and innovate further.
This story resonates beyond sneakers—it’s about seizing opportunities in underserved markets and building trust through quality. As India’s luxury sector grows, SNEAKINN is well-positioned to lead, proving that even the smallest ideas can spark a revolution.
SNEAKINN Shark Tank India FAQs
1. What is SNEAKINN, and what services does it offer?
SNEAKINN is a Gurugram-based startup specializing in premium sneaker and luxury accessory restoration. It offers cleaning, color restoration, repairs, and protection services for items like sneakers, handbags, and leather jackets. The company also sells DIY products, such as sneaker cleaning kits and crease guards.
2. Who are the founders of SNEAKINN?
SNEAKINN was founded by Sahil Jain and Arunima Jain in 2020. Sahil, a sneaker enthusiast, started the business after a local dry cleaner damaged his sneakers, identifying a gap in specialized luxury care.
3. What happened on SNEAKINN’s Shark Tank India appearance?
In January 2025, SNEAKINN appeared on Shark Tank India Season 4, pitching for ₹90 lakh for 3% equity. Anupam Mittal, founder of Shaadi.com, offered ₹90 lakh for 6.5% equity, which the founders accepted. The deal valued SNEAKINN at ₹13.85 crore.
4. What is SNEAKINN’s net worth?
As of its Shark Tank India appearance in January 2025, SNEAKINN was valued at ₹13.85 crore based on Anupam Mittal’s investment deal. The company reported ₹5.9 crore in revenue for FY24 and projects ₹7.3 crore for FY25.
5. How much funding has SNEAKINN received?
SNEAKINN secured ₹90 lakh from Anupam Mittal on Shark Tank India Season 4 for a 6.5% equity stake. No additional funding details are publicly available as of May 2025.
6. How many customers has SNEAKINN served?
SNEAKINN has served over 20,000 customers and restored more than 75,000 luxury items, including sneakers and accessories, as of FY24.
7. Where is SNEAKINN located, and does it operate nationwide?
SNEAKINN is headquartered in Gurugram, India, with three retail stores in Delhi and Mumbai and a centralized workshop. It offers nationwide pick-up and drop-off services through courier partnerships.
8. What are SNEAKINN’s future plans?
SNEAKINN plans to open new stores in cities like Ahmedabad and Hyderabad, with a flagship outlet in Gurugram by February 2025. It aims to invest in technology for real-time order tracking, explore B2B partnerships with luxury brands, and develop a franchise model.
9. Why is SNEAKINN’s business model significant?
SNEAKINN taps into India’s growing luxury goods market, projected to reach $8.5 billion by 2027. Its focus on sustainable restoration aligns with consumer trends toward maintaining high-value items, reducing waste, and promoting eco-conscious consumption.
10. How did SNEAKINN overcome early challenges?
SNEAKINN faced challenges in training staff to handle luxury items and overcoming skepticism about its niche market. The founders implemented strict standard operating procedures (SOPs), invested in training, and used social media to build trust and attract customers.
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Last Updated on: Tuesday, May 13, 2025 12:47 am by Sai Jyothi | Published by: Sai Jyothi on Tuesday, May 13, 2025, 12:47 am | News Categories: Latest News India: Breaking News & Top Headlines | News Trail
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